Analyze every sales call, score rep performance, and deliver coaching feedback at scale — based on your playbook, not generic advice.
Trusted by Randstad across 30 countries
Your AI Sales Coach is a digital employee that reviews every sales conversation and delivers structured coaching feedback to your reps. It listens to call recordings, analyzes talk-to-listen ratios, objection handling, discovery question quality, next-step commitment, and competitive positioning — then generates a scorecard with specific, actionable coaching notes. For sales leaders managing 10, 50, or 500 reps, the AI Sales Coach makes it possible to coach every conversation without listening to every call. It also identifies top-performer patterns and surfaces best practices across the team.
Transcribes and analyzes every sales call. Evaluates discovery questions, objection handling, competitive mentions, and closing technique.
Scores each call against your sales methodology — MEDDIC, BANT, Challenger, or custom frameworks. Consistent evaluation across every rep.
Generates detailed scorecards with specific, actionable feedback. Not vague advice — precise notes on what to say differently next time.
Tracks coaching themes across reps and time. Identifies whether objection handling is improving, if discovery is getting deeper, and where the team needs training.
Identifies what top performers do differently and packages those techniques into training materials for the rest of the team.
Flags when competitors are mentioned on calls and analyzes how reps handle competitive objections. Surfaces patterns for competitive training.
Your AI Sales Coach uses the built-in voice engine for call transcription and analysis. It also runs internal role-play practice sessions with reps, simulating prospect objections and scenarios for training — not external customer-facing calls.
Sample Conversation
Languages: Analyzes calls in 12+ languages. Coaching feedback delivered in English.
Select the Sales Coach role. Upload your sales methodology, call scoring rubric, and competitive battle cards.
Link Gong, Chorus, Fireflies, or your phone system. The coach automatically receives call recordings for analysis.
Define what a great call looks like — discovery depth, objection handling, closing technique. Deploy and start receiving coaching scorecards.
A 50-person sales team uses the AI Sales Coach to analyze every discovery call. Managers receive weekly summaries highlighting which reps need coaching and on what topics.
Outcome
Average deal size increased by 18% as reps improved discovery questioning. New hire ramp time reduced by 30%.
A wealth management firm uses the AI Coach to ensure every client call follows compliance guidelines while maintaining a consultative approach.
Outcome
Compliance violations on calls dropped to near zero. Client satisfaction scores improved by 22%.
An enterprise software company analyzes competitive mentions across 500+ calls per month to identify which objection-handling scripts work best.
Outcome
Win rate against primary competitor improved by 15% after rolling out the top-performer playbook.
Connect to 500+ tools across your tech stack. Here are the integrations most relevant to this role.
Call Recording
CRM
Communication
Training
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